Almay was founded by Alfred Woititz who was looking to develop a healthier cosmetic alternative for his wife, Fanny May. Since the 30s, Almay has expanded beyond cosmetics to become a leading player in the pure skin care movement. On their official website, the brand claims to have been the first deliberately hypoallergenic cosmetic line. All of their products are fragrance free, and have been safety-tested for possible allergens and irritants. The company claims that their entire line uses approximately 500 ingredients, all of which have been rigorously tested. Almay manufactures over 70 different products.

The anti-aging line of Almay consists of a boosting serum, anti-aging daily cream SPF15, anti-aging daily lotion SPF15, anti-aging eye cream and anti-aging night concentrate. Almay Anti-Aging products deliver dramatic results without irritating side effects. Almay anti-aging line boasts a key ingredient in the formulas known as “moringa”, which comes from the moringa tree in northern India. Moringa contain an abundance of potassium, iron, Vitamin A and other nutrients and is a powerhouse of antioxidants and nutrition. ALMAY has developed its line of Anti-Aging products with the “Moringa Seed Complex”.

Almay Kinetin is a group of products made by the popular Almay company that contain the antioxidant Kinetin. The main wrinkle product on the Almay Kinetin line is their Anti-Wrinkle Booster Serum. The product is available for purchase on amazon.com, but could not be found on Almay web site.

There are no full ingredient list, customer testimonials, money back guarantee on the almay website.